Laurence, Founder of Local Athletics.
I've dreamed of crafting a premium clothing brand for many year and I'm excited to announce that we've launched the website in August 2025.
The brand embodies luxury, comfort, and attitude. We select the highest quality fabrics to ensure each garment feels great on the skin when worn.
My roots run deep London, and now that I'm based in Peckham, South East London, I'm surrounded by pulsating energy, culture, and sport. Here, community thrives—the local football teams, running clubs, and gym enthusiasts. This vibrant communities of Peckham and other locales fuels my vision: to transform Local into a sports brand that radiates personality and raw energy. Peckham’s spirit is in every stitch, every detail.
The goal? To see our clothes become part of these communities—to stand shoulder to shoulder with the big streetwear names, but with a unique twist that blends style and sport seamlessly. I want our brand to be a reflection of Peckham’s hustle, its heart, and its endless passion.
This journey excites me. It’s about more than just clothing; it’s about inspiring confidence, pushing boundaries, and bringing a fresh, stylish vibe to gym floors, running tracks, and daily routines alike. I can’t wait to see where this path takes us, and to share our energy with the world.